SN Social

Retailers gear up for July 4


July 4 is less than a week away and supermarkets are reaching out to customers on Twitter to encourage them to purchase their celebration supplies from their stores. Retailers are establishing their brands as experts on food preparation and pointing out their accessibility.

For instance, Kings Super Markets proudly tweeted that stores would be open until 9pm on the holiday.

Meanwhile, a Stew Leonard's chef went on a local news station to give ideas for the 4th.

Whole Foods Market and Hy-Vee are linking to offbeat, yet festive recipes for the holiday.

Bashas' is taking Independence Day as an opportunity to hold a campaign benefiting charity. Bashas' also utilized local media for publicity.

Discuss this Blog Entry 0

Post new comment
or to use your Supermarket News ID

Elliot Zwiebach

Elliot Zwiebach has been with Supermarket News for more than 45 years — a span difficult for him to comprehend, having once been the youngest reporter on the staff. During that time he has...

Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.
What's SN Social?

SN Social

Blog Archive
Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×