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Retailers Promote Freebies for Moms


Retailers across the country are promoting in-store tastings and giving out flowers this week in honor of Mother’s Day.

While freebies for Mom seem like a good way to garner positive publicity, Whole Foods Market has received some Facebook flak for its Mom-O-Rama event taking place this Thursday from 10 a.m. to 1 p.m. As many Facebook fans noted, the timing of the event excludes working moms. However, the retailer replied that individual stores will host events this weekend.

Here’s how Whole Foods handled the Facebook complaints, as well as what other retailers are giving away this Mother’s Day.

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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.

Liz Webber

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.
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