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Retailers Promote Freebies for Moms

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Retailers across the country are promoting in-store tastings and giving out flowers this week in honor of Mother’s Day.

While freebies for Mom seem like a good way to garner positive publicity, Whole Foods Market has received some Facebook flak for its Mom-O-Rama event taking place this Thursday from 10 a.m. to 1 p.m. As many Facebook fans noted, the timing of the event excludes working moms. However, the retailer replied that individual stores will host events this weekend.

Here’s how Whole Foods handled the Facebook complaints, as well as what other retailers are giving away this Mother’s Day.

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Liz Webber

Liz Webber is Fresh Market Editor / Content Producer at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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