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Retailers Promote Freebies for Moms

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Retailers across the country are promoting in-store tastings and giving out flowers this week in honor of Mother’s Day.

While freebies for Mom seem like a good way to garner positive publicity, Whole Foods Market has received some Facebook flak for its Mom-O-Rama event taking place this Thursday from 10 a.m. to 1 p.m. As many Facebook fans noted, the timing of the event excludes working moms. However, the retailer replied that individual stores will host events this weekend.

Here’s how Whole Foods handled the Facebook complaints, as well as what other retailers are giving away this Mother’s Day.

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Elliot Zwiebach

Elliot Zwiebach has been with Supermarket News for more than 45 years — a span difficult for him to comprehend, having once been the youngest reporter on the staff. During that time he has...

Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.
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