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Retailers Promote Freebies for Moms

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Retailers across the country are promoting in-store tastings and giving out flowers this week in honor of Mother’s Day.

While freebies for Mom seem like a good way to garner positive publicity, Whole Foods Market has received some Facebook flak for its Mom-O-Rama event taking place this Thursday from 10 a.m. to 1 p.m. As many Facebook fans noted, the timing of the event excludes working moms. However, the retailer replied that individual stores will host events this weekend.

Here’s how Whole Foods handled the Facebook complaints, as well as what other retailers are giving away this Mother’s Day.

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Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...
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