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Retailers Use Shark Week to Promote Seafood

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Thanks to its wild popularity, many companies not affiliated with the Discovery Channel try to generate their own buzz around the channel’s annual Shark Week programming, which recently wrapped up its 26th run.

Last week, a few retailers joined in the Shark Week mania to show off the seafood department or just have some fun on their Facebook pages.

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Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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