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Rollin' on Down to Georgia

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It’s produce time. After we put the finishing touches on the Fresh Market section for Monday’s issue, I’m headed to Atlanta to dive into the fruit and veggie world at Fresh Summit.

I’m looking forward to checking out the panels that deal with the changing marketplace. It’s at that point that even most of the former holdouts have made their way onto some form of social media. My grandmother—who admittedly is very comfortable with technology—has been on Facebook for years.

With all these folks logging on, panels like “The Brave New World of Marketing: Meet the Digital Consumer”; “Connecting With Food Bloggers to Increase Sales”; and “The Importance of Telling Your ‘$tory’” look to address the changing scope of consumer influence.

Since the way we shop has also changed, it’s nice to see that the panel “Speaking the Language of Shoppers: Today's Produce Manager” aims to zero in on current shopper priorities and influencers when they are dashing into the store to grab something for dinner.

In addition to blogging, I’ll be sharing some show observations on Twitter at @JennaTelesca.


Contributors

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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Total Access blog provides on-the-floor coverage of industry trade shows.

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