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The Seafood Buyer's Shopping List


Who eats seafood? Well, the typical seafood consumer “tends to be affluent and suburban” Steve Lutz, Perishables Group executive vice president, said at a consumer trends seminar yesterday.

The kinds of seafood people eat also depend on variety of factors, such as income, family size, education and part of the country they live in—suburban, cosmopolitan, urban.

“Salmon is a rich man’s fish, at least according to consumers,” Lutz said.

Aside from food staples that everyone buys, like milk, bananas, and eggs, people who tend to buy certain kinds of fish often have similar kinds of shopping lists. The top ten items on the salmon buyer’s list are cheddar cheese, stone fruit, red peppers, spreads, onions, broccoli, cucumbers, raspberries, bakery cookies, and chicken breasts, Lutz said.

The catfish buyer’s list shows a more budget conscious consumer. The top ten items are American cheese, spreads, frozen veggies, chicken thighs, corn, green peppers, onions, grocery aisle cookies, stone fruit, strawberries. “These are not big fruit purchase buying households that are buying catfish,” Lutz said.


David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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