The Shopper Marketing Summit conference in Schaumburg, Ill. wrapped up today, but not before marketing executives shared education session observations and insights on Twitter.
Safeway & Starbucks collaboration is brilliant. Love how they reimagined center of store with inviting fixture. #shoppersummit @TPNRETAIL
— Nancy Shamberg (@NancyShamberg) March 26, 2014
Reported by SN's Center Store Editor:
Starbucks: “The shopper spends one minute in hot beverage aisle--giving us a tremendous opportunity to engage her.” #ShopperSummit
— Carol Angrisani (@CarolAngrisani1) March 26, 2014
If just 5% of your customers are loyal, it can affect future sales by up to 75%. #shopperstat #shoppersummit
— Saatchi & Saatchi X (@SaatchiX) March 26, 2014
Icons can serve as a category management tool and navigational tool @ArcwWW #shoppersummit
— Dianne G. Zide (@DianneZide) March 26, 2014
Collaboration that Clicks! @GoShoptology is about to open the day at #shoppersummit pic.twitter.com/JDcL0QJLUX
— Ken Madden (@kenisageek) March 26, 2014