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Shoppers Really Want a Costco

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Consumers are dying for a Costco to open up near their town.

They want one in Las Cruces, N.M., in Jackson, Miss., and in Cumming, Ga.

They want one in La Crosse, Wis., and Ontario, Ore.

They want one everywhere, it seems.

How do I know? Shoppers told us. Repeatedly.

When SN ran a news story in May about Costco’s plans to open 150 new warehouses, shoppers started filing their requests on our website. Steadily through October, we’ve gotten over 30 comments asking for Costco to open in different locations.

“I hope you are considering a store near The Villages, Florida. The only warehouse store here is Sams Club. My husband and I would drop our membership to Sams and keep only Costcos as most of our friends down here would do. Even a store in Ocala would be a lot closer than the three in Orlando. Thanks,” one anonymous reader wrote.

“Please put a Costco in the Savannah \ Hilton Head \ Bluffton S.C. area. We love Costco and drive almost 2 hours to Charleston S.C for the closest store,” reader “Costco Fan” wrote.

“My third time begging you to open a Cosco store in Maine. I heard a rumor that one was coming to Scarborough so am hoping this one time that a rumor is true. We need you here...Thanks,” reader Ruth J. said.

This fervor for Costco is impressive. These shoppers are begging for a chance to buy from Costco. I’ve seen this sort of enthusiasm before for Trader Joes, too.

It’s not surprising these two retailers are sought after because they have a few things in common. Both are known for affordable prices, limited SKUs and commitment to quality products. While this certainly isn’t the only formula for success, these companies have both left shoppers wanting more. 

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Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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