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SN Poll Results: Retailers Split on Big Data

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Do you think that “Big Data” — the accumulation of consumer data derived from shopping history, online activity, social media, mobile location, etc — represents largely a boon for retailers or more of a threat to consumer privacy, or some of both?

Retailers answering SN’s poll on Big Data — the accumulation of digital information on consumers — see it more as a boon to marketing possibilities (33%) than as a threat to consumer privacy (21%). But a larger percentage (40%) regard Big Data as a combination of both. This reflects the uncertainty retailers face as the industry, as well as legal and governmental entities, grapple with the privacy issues surrounding the ability to track consumers in unprecedented ways.

 

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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