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SN Poll Results: Sales Boost Seen From Longer Holiday Season

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How will the extra selling time between Thanksgiving and Christmas this year affect your sales?

The extra selling time between Thanksgiving and Christmas this year could add a least a few percentage points onto sales, according to two-thirds of respondents to a survey on SN’s website. Only 34% of respondents said the longer selling season — the maximum 32 days, including an extra weekend — would not have an impact on their sales volume, relative to a year ago. Fifty-seven percent said the extra time “might add a couple of percentage points” to sales, and another 9% said they thought the extra time would be worth more than a few points of sales gains.

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Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...
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