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SN Poll Results: Sales Boost Seen From Longer Holiday Season


How will the extra selling time between Thanksgiving and Christmas this year affect your sales?

The extra selling time between Thanksgiving and Christmas this year could add a least a few percentage points onto sales, according to two-thirds of respondents to a survey on SN’s website. Only 34% of respondents said the longer selling season — the maximum 32 days, including an extra weekend — would not have an impact on their sales volume, relative to a year ago. Fifty-seven percent said the extra time “might add a couple of percentage points” to sales, and another 9% said they thought the extra time would be worth more than a few points of sales gains.

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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.

Liz Webber

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.
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