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SN Poll Results: Sales Boost Seen From Longer Holiday Season


How will the extra selling time between Thanksgiving and Christmas this year affect your sales?

The extra selling time between Thanksgiving and Christmas this year could add a least a few percentage points onto sales, according to two-thirds of respondents to a survey on SN’s website. Only 34% of respondents said the longer selling season — the maximum 32 days, including an extra weekend — would not have an impact on their sales volume, relative to a year ago. Fifty-seven percent said the extra time “might add a couple of percentage points” to sales, and another 9% said they thought the extra time would be worth more than a few points of sales gains.

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Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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