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SN Poll Results: Still Difficult to Gauge Impact of 2% Tax

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Have you seen any impact on consumer spending from the 2% Social Security tax reinstatement?

Many retailers have reported a perceived pullback in consumer spending at the start of the new year, but for the most part have not been able to attribute it specifically to the reinstatement of 2% of the Social Security tax.

In a poll conducted on SN’s website last week, respondents were evenly divided — exactly one-third said the tax was not impacting spending, another third said it was, and the remaining third said it was “hard to tell.”

In Kroger Co.’s fourth-quarter earnings call with analysts last week, David Dillon, chairman and chief executive officer, said payroll taxes are one of four key things impacting consumer confidence, along with the overall state of the economy, fluctuating gas prices and government policy uncertainty.

“These factors are causing sales comparisons between days and weeks to be highly variable,” he said, noting that concern among consumers over payroll taxes was most evident in January. Kroger, however, he said, continues to drive same-store sales gains despite the consumer uncertainty because of its execution of its “customer first” strategy.

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Don Cuppett

Don Cuppett Jr. is content production director for Supermarket News, a Penton Media publication.
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