Viewpoints

Take a Test Drive: Five Highlights of SN's Relaunched Website

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"You ain’t heard nothin’ yet.”

That’s the phrase that launched the sound motion picture industry in 1927 — the first one uttered by Al Jolson in the Jazz Singer, the first “talkie.”

SN’s magazine launch 60 years ago didn’t include quite so catchy a phrase. Nevertheless, if we could do it again, we might use, “You ain’t seen nothin’ yet,” because that has proven true over the years. It underscores how SN  kept enhancing its offerings to meet the changing needs of readers. Content evolved with more depth and insights; the original newsprint gave way to magazine stock, which was eventually joined by web and mobile offerings. The goal always remained the same: to bring the most important information to readers, regardless of format. 

So it’s fitting that for our 60th anniversary we’ve just relaunched the website. As you can see at supermarketnews.com, the user experience is greatly enhanced, thanks to all the hard work by our editorial and new media teams. Here are a few highlights:

  1.  The homepage is packed with more content and images than ever. 
  2. A dynamic, top-of-homepage carousel presents five compelling features that will regularly change.
  3. The top menu bar acts as a guide to the entire industry, covering topics such as retailers; store formats; rankings and research; product categories; and key industry people.
  4. There are new content landing pages for all major industry retailers, with the deepest information dives for the top six: Wal-Mart, Kroger, Safeway, Supervalu, Ahold USA and Delhaize America
  5. An upgraded multimedia gallery showcases videos from SN editors and from our partner Phil Lempert, in addition to photo galleries

Many important things aren’t changing.  You’ll still see all the content you’ve come to expect from us. “Latest News” still appears in the upper right on the homepage. Viewpoints is still prominent in the right rail, now part of “Blogs & Opinions.”  All our industry resources, including retailer rankings, are easy to access. 

SN isn’t alone in being 60 years older — the supermarket industry is too. In SN’s founding year, 1952, supermarkets were viewed as “…young, dynamic, fluid, looking towards tomorrow...,” according to remarks at the time by an executive of SN’s parent company. 

Maybe that isn’t exactly the description we’d use today, but supermarkets proved over the years they could evolve for different generations. That’s something SN and supermarkets have in common. 

You ain’t seen nothin’ yet.

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Contributors

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...

Mark Hamstra

Mark Hamstra is the content director of Supermarket News covering events and trends in food retailing. Mark joined SN in 2001 as the editor of the Nonfoods section, became the editor of the Retail/...
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In their Viewpoints columns, SN editors give their perspectives on current industry issues.

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