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Tops, Winco push World Cup promotions


Who says Americans don’t care about soccer? Retailers across the country are betting on the World Cup with contests, events and other promotions.

Tops partnered with Coca-Cola to donate soccer balls to local schools.


WinCo customers have the chance to win official gear from the U.S. soccer team.

Post by WinCo.

At Mi Pueblo, customers can fill out a World Cup bracket for a chance to win $2,500.


Northgate Gonzalez Markets has been holding in-store events with giveaways and games.


Earth Fare created a special savings offer tied to the U.S. team’s performance.


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Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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