Jeff Wells

Reporter, Supermarket News

Jeff Wells is a reporter with Supermarket News, covering health and wellness issues for the magazine's quarterly Whole Health supplement. Jeff previously worked for consumer magazines and has written for various publications and websites. He does most of his shopping at Whole Foods and the corner bodega, but he can’t go too long without making the pilgrimage to Costco.

Posts in Total Access view all

Mar 14, 2010

Building Fair Trade Towns

Direct marketing this and advertising that — sometimes, you just need to go grassroots. That’s what Transfair USA, the leading third-party certifier....More
Mar 13, 2010

Going Greek

For an accurate representation of just how popular Greek yogurt is right now, look at the picture to the right. It was taken outside the booth....More
Mar 13, 2010

Friday's Trend Round Up

It’s tough to stay focused when there’s so much ground to cover — and so much food to eat. Nevertheless, we were able to pick a couple trends that....More
Mar 13, 2010

The Companies Under the Stairs

At Expo West, it can be a chore just to cover the main convention floor, let alone the downstairs area as well. But make no mistake — you want to....More
Mar 12, 2010

Room Service

Just had a complementary carton of spring water delivered to my room. That’s right, a carton of water, courtesy of the packaging company Tetra Pak....More
Mar 12, 2010

The Man Behind Food Inc.

Food Inc. may not have won the Oscar for Best Documentary film last week, but in terms of overall impact, there’s no contest. Its curtain-lifting....More
Mar 11, 2010

@ the Social Media Seminar

This morning’s seminar, Best Practices in Social Media, played to a packed house. It could be people were raring to go this Thursday, the day before....More
Oct 18, 2008

The Right Prescription Strategies

From in-store clinics to expanded pharmacy services, healthcare programs have become a popular way for supermarkets to build loyalty and increase....More
Oct 17, 2008

Two Retailers, Two Different Takes on Gluten-Free

I'll be honest: I'm experiencing a bit of gluten-free fatigue right now. It feels like everywhere I turn here I see another food product and another....More
Oct 17, 2008

Pitching In

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Total Access blog provides on-the-floor coverage of industry trade shows.

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