Jenna Telesca

Content Director, Supermarket News

Posts in Total Access view all

Sep 18, 2014

Online retailer uses unexpected marketing tactic

Relay Foods may be an online retailer, but its main marketing campaign isn’t a digital one....More
Sep 17, 2014

Add some protein to that beverage

Retailers should cater to lifestyle diets and focus on protein, said panelists at SN’s Natural Products Expo East track in Baltimore....More
Jun 03, 2014

United Fresh 2014: Produce in the Windy City

One session that will be particularly interesting for retailers attending the conference is Publix CEO Ed Crenshaw’s keynote address on Wednesday,....More
Mar 17, 2014

Seafood Expo: Revamp your seafood case

The lack of significant growth in the seafood department is due to lack of innovation in the seafood case, John Whitman of Whitman Management Group....More
Mar 17, 2014

Seafood Expo: Long John Silver’s focuses on product innovation

Long John Silver’s will be introducing a new line of sandwiches, soups and salads in May, said Chief Food Innovation Officer Marie Zhang at a panel....More
Mar 17, 2014

Seafood Expo: Chipotle exec talks marketing

The “Putting the Food Back into Seafood” panel at the Seafood Expo was almost more of a discussion in a classroom between people who are directly or....More
Mar 16, 2014

Seafood Expo: DeMoulas invested in seafood success

The DeMoulas Market Basket chain took its seafood sales from less than 1% of total store sales to 2% for fresh seafood and 2 to 2.5% for frozen....More
Mar 15, 2014

Seafood Expo: What’s on the menu

It’s been a cold winter, but the sun is shining here in Boston. I’m here for the newly renamed Seafood Expo North America (formerly the International....More
Oct 20, 2013

Fresh Summit 2013: PMA Updates Strategic Plan

As part of the new initiative, PMA is creating a new web portal with research and educational tools, building an expanded consumer trends research....More
Oct 19, 2013

Fresh Summit 2013: Industry Must Change With the Times

Telling the farmer story has moved from just putting a face on produce packaging, Silbermann said. Oprah Winfrey owns her own farm....More
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Total Access blog provides on-the-floor coverage of industry trade shows.

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