Liz Webber

Engagement Director / Fresh Market Editor , Supermarket News

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Posts in Total Access view all

Mar 17, 2015

Seafood Expo 2015: Unclear claims may hurt sustainability efforts

Conflicting messaging and inconsistent execution around seafood sustainability likely causes confusion among consumers and could result in watered....More
Mar 16, 2015

Seafood Expo 2015: Retailers need to rethink the seafood case to spur sales

Supermarket seafood departments need to make some big changes in order to increase sales beyond the current average of 1.8% of store sales, according....More
Mar 16, 2015

Seafood Expo 2015: Industry traceability initiative must address retailer concerns

Panelists gave an overview of the Consumer Information Transparency Initiative and what it might mean for retailers for tracking seafood and beyond....More
Mar 15, 2015

Seafood Expo 2015: Product launch lessons from famous failures

Famous flops like New Coke and Colgate Kitchen Entrees provide valuable lessons for companies looking to launch a new product....More
Feb 24, 2015

Meat Conference 2015: Value-added meat growth outpacing department

Value-added meat presents big opportunities for growth in the meat case, according to IRI research presented during the session “Maximizing Growth....More
Feb 23, 2015

Meat Conference 2015: New strategies needed to woo consumers back to meat

Troubling trends among meat shoppers do not bode well for the department or the rest of the store....More
Feb 23, 2015

Meat Conference 2015: Get ready for record meat and poultry production

The drought and disease woes of the past few years have passed, and total U.S. meat and poultry production will hit a historic high in 2015....More
Feb 23, 2015

Meat Conference 2015: Big opportunities in natural packaged meats for conventional retailers

Sales of natural packaged meat is far outpacing sales of conventional packaged meat, and conventional retailers should take note....More
Feb 22, 2015

Meat Conference 2015: Know your shoppers and give them what they want

While many retailers focus mainly on assortment, merchandising and pricing, the most important thing is to know who your shopper is and what your....More
Oct 18, 2014

PMA 2014: How marketers can connect with Gen Z

Today's 23 million American Gen Zers have $44 billion a year in spending power. However, tapping into that buying power will require new ways of....More
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Total Access blog provides on-the-floor coverage of industry trade shows.

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