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A Trade Show with Babies?

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I have been to many, many trade shows in my life but this is the first one where I have seen an unusual number of children -- quite a few babies, as well as numerous toddlers, being escorted by their moms. I mentioned this to Mary Therese Williams of Tetra Pak, maker of green packaging, and she agreed, pointing out that it may be a California phenomenon, or a function of the preponderance of female entrepreneuers incorporating their kids into their work lives. (Yes, it's always women with the kids, not men, but this event must be 70% women.)

Perhaps it's a reflection of the natural/organic mindset that informs Expo West -- a more down-to-earth, anti-corporate philosophy that welcomes children. All these babies and toddlers add to the humanistic quality of this event, very different from the typical trade show.

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David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Jon Springer

Jon Springer has been writing about food, food retailers and food retailing for more than 10 years, and is in his second tour of duty with Supermarket News. His prior experience includes covering the...
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