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A Trade Show with Babies?

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I have been to many, many trade shows in my life but this is the first one where I have seen an unusual number of children -- quite a few babies, as well as numerous toddlers, being escorted by their moms. I mentioned this to Mary Therese Williams of Tetra Pak, maker of green packaging, and she agreed, pointing out that it may be a California phenomenon, or a function of the preponderance of female entrepreneuers incorporating their kids into their work lives. (Yes, it's always women with the kids, not men, but this event must be 70% women.)

Perhaps it's a reflection of the natural/organic mindset that informs Expo West -- a more down-to-earth, anti-corporate philosophy that welcomes children. All these babies and toddlers add to the humanistic quality of this event, very different from the typical trade show.

Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Jenna Telesca

Jenna Telesca is the Content Director of Supermarket News. She joined SN in 2010.
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Total Access blog provides on-the-floor coverage of industry trade shows.

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