Viewpoints

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From the storybook land of Wales comes a new kind of fantasy story. Bangor University, located in North Wales, is embarking on a research experiment that can best be described using the headline from a local media outlet: “Supermarket Shoppers to be brain scanned to test reactions to special offers.” As outlined in that article from WalesOnline, researchers will attempt to simulate a grocery shopping experience by placing people in a magnetic resonance imaging (MRI) scanner. The ...

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Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Elliot Zwiebach

Elliot Zwiebach has been with Supermarket News for more than 45 years — a span difficult for him to comprehend, having once been the youngest reporter on the staff. During that time he has...
What's Viewpoints?

In their Viewpoints columns, SN editors and guest columnists give their perspectives on current industry issues.

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