Viewpoints

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From the storybook land of Wales comes a new kind of fantasy story. Bangor University, located in North Wales, is embarking on a research experiment that can best be described using the headline from a local media outlet: “Supermarket Shoppers to be brain scanned to test reactions to special offers.” As outlined in that article from WalesOnline, researchers will attempt to simulate a grocery shopping experience by placing people in a magnetic resonance imaging (MRI) scanner. The ...

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Contributors

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology...

Mark Hamstra

Mark Hamstra is the editor of the Retail/Financial section of Supermarket News covering mergers and acquisitions, quarterly earnings reports, executive changes and other significant events and trends...
What's Viewpoints?

In their Viewpoints columns, SN editors give their perspectives on current industry issues.

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