Attendees have taken to the Path to Purchase Institute's Shopper Marketing Summit — and Twitter — with zeal. Tweets embedded below spotlight some show highlights from Monday, April 8.
Off to #shoppersummit. Today's talk on 'reinventing brick & mortar retail'. Looking forward to sharing and leading great panel discussion.— pjfitzsr (@pjfitzsr) April 8, 2013
Early attendees started the summit Monday with Pre-Summit Advanced Learning sessions, including "Reinventing Retail: Is Your Organization Ready for the New Bricks and Mortar?"
SN's Carol Angrisani reported and tweeted insights from the summit.
Coca-Cola now requires all sales and marketing staff to attend a webinar on marketing to multicultural consumers #ShopperSummit— Carol Angrisani (@CarolAngrisani1) April 8, 2013
Shopper Marketing Summit attendees took a break from the show Monday night to watch Louisville defeat Michigan in the NCAA men's basketball championship, 82 - 76, during Path to Purchase Institute's “Tip Off” party.
Lotta michigan bashing today #shoppersummit.Be careful.Wolverine nation = largest alumni assoc in the country.We're everywhere!— Chuck Billups (@chuckbillups) April 9, 2013