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Tweets From Shopper Marketing Summit: Day 1

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Attendees have taken to the Path to Purchase Institute's Shopper Marketing Summit — and Twitter — with zeal. Tweets embedded below spotlight some show highlights from Monday, April 8.

Early attendees started the summit Monday with Pre-Summit Advanced Learning sessions, including "Reinventing Retail: Is Your Organization Ready for the New Bricks and Mortar?"

SN's Carol Angrisani reported and tweeted insights from the summit.

Shopper Marketing Summit attendees took a break from the show Monday night to watch Louisville defeat Michigan in the NCAA men's basketball championship, 82 - 76, during Path to Purchase Institute's “Tip Off” party.

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Contributors

Liz Webber

Liz Webber is Engagement Director / Fresh Market Editor at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
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