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VIDEO: The Rise of Online Wellness Retailers

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Recently we sat down with David Zucker, chief marketing officer at Vitacost.com, one of the nation's largest online retailers of natural/organic foods and dietary supplements. What's the size of the online wellness market right now? What do online retailers do that brick-and-mortar operators can't? What's the outlook for companies like Vitacost?

Here are the answers we got: 

Discuss this Blog Entry 1

Steven Charlap, MD (not verified)
on Apr 3, 2012

The proliferation of online dietary supplement retailers is just one more sad chapter in the sullied history of marketing of supplements as health aids. By and large, recent mega study after study proves that most of these products not only fail to help prevent disease, but actually may be contributing to it.

Let's do the American people a favor and stop touting these false hopes of health and longevity.

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