Phil Lempert

Contributing Editor, Supermarket News

For more than 25 years, Phil Lempert has been an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. He’s identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker and is currently a contributing editor to Supermarket News.

Posts in Viewpoints view all

May 05, 2012

Why New, Innovative Products Are Important

Additional flavors, line extensions define too many “new” products, says Supermarket Guru Phil Lempert in his Viewpoints column this week....More
Mar 19, 2012

Three Universal Truths for Basic Supermarketing

Huston Smith, one of the world’s foremost scholars and authors on religions throughout the world, simply explains the three basic inescapable human....More
Feb 20, 2012

Cause Marketing: What Is in Your Store’s DNA?

Last week, at the National Grocers Association Annual Convention, I presented the topline findings from our annual 2012 NGA SupermarketGuru Consumer....More
Jan 20, 2012

Prepare to Help Before the Next Storm Hits

Most shoppers and supermarket retailers in the New York metro area had never heard of the Teaneck Kosher Supermarket in Teaneck, N.J., until that....More
Dec 26, 2011

A Food Advertising Resolution for the New Year

No one is arguing that the way we communicate with shoppers is changing at lightning speed. TV, radio and print have been replaced by social and....More
Nov 21, 2011

Local Food Movement Faces Greater Scrutiny

No supermarket retailer questions the power of local. What started out as a niche movement has ballooned to mainstream produce, meats and even Center....More
Oct 24, 2011

Children Are Shortchanged by Regulation Debate

October 2011 may well be remembered for still yet higher foods prices; or for some brands and their ad agencies, the time when the House Energy and....More
Sep 26, 2011

Millennials Sexier but Boomers Still the Prize

At food and beverage conferences these days, there is a lot more discussion about segmenting shoppers which ones are more valuable than others, and....More
Aug 29, 2011

The End of Summer: It's Too Late to Relax Now

As kids we were trained that the summer was the time to relax, play, renew, refresh and get ready for that grueling back to school September. At best....More
Aug 01, 2011

Linking Food Prices, Food Taxes and Food Labels

These three issues have more in common than you might think more than just headlines in the consumer press. The price of food and beverages will go....More
What's Viewpoints?

In their Viewpoints columns, SN editors give their perspectives on current industry issues.

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