Phil Lempert

Contributing Editor, Supermarket News

For more than 25 years, Phil Lempert has been an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. He’s identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker and is currently a contributing editor to Supermarket News.

Posts in Viewpoints view all

in Viewpoints Sep. 27, 2010

You Need Shoppers to Think, ‘I Really Like You’

A week or so ago, at the National Grocers Association's Executive Management Meeting, Charlie Cook (the political pundit) shared his thoughts about....More
in Viewpoints Aug. 30, 2010

Food Safety: Half a Billion Recalled Eggs Later

Although the latest food recall represents less than 1% of Americans' egg consumption, this product recall has become the Tipping Point, to borrow the....More
in Viewpoints Aug. 2, 2010

A Lesson About Patience for Brand Marketers

Last week, I had the opportunity to spend some time in the Sacramento, Calif., pepper, lettuce, tomato and melon fields with a half-dozen plant....More
in Viewpoints Jul. 5, 2010

As Food Prices Rise, How Will Retailers Respond?

I quite doubt that we will start to see television commercials that tout we've raised the prices on over 6,000 items just for you however, the....More
in Viewpoints Jun. 7, 2010

Tylenol 2010: Here's What We All Need to Learn

This is not a column condemning or lauding Johnson & Johnson or any of their manufacturing practices or brands. It is about communication and trust;....More
in Viewpoints May. 19, 2010

Will We Actually Reverse Obesity?

Just about every celebrity chef, politician and food company has joined the latest food revolution to combat childhood obesity and reverse the....More
in Viewpoints May. 10, 2010

Why the Killer App IS the Trade Association

I am very pleased and honored to now be sharing my thoughts and insights on our food and supermarket industry along with the learnings from our....More
What's Viewpoints?

In their Viewpoints columns, SN editors give their perspectives on current industry issues.