Viewpoints

Why Suppliers Lag Retailers on Clustering

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Here’s a sure-fire way to achieve perfect collaboration between retailers and suppliers. Give each the exact same business models and goals. No problem, right? Wrong. That scenario will never work, because partners are far too different in structure and operations. That’s why alignment is the best option, despite the inevitable hurdles. A case in point involves segmentation and clustering. Manufacturers are often daunted by the complex clustering models retailers use to ...

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Contributors

David Orgel

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly...

Carol Angrisani

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol...
What's Viewpoints?

In their Viewpoints columns, SN editors give their perspectives on current industry issues.

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