Chris Micheletti

Contributor, Partner, Zelle Hofmann Voelbel & Mason LLP

Chris Micheletti is a partner in the San Francisco office of Zelle Hofmann, a national litigation firm with extensive experience in handling antitrust and competition matters, class actions, intellectual property matters, and false advertising claims and consumer claims under California law. Chris has represented large and small food and beverage companies in a variety of cases, including trademark and trade dress infringement cases and false advertising cases. Chris currently tracks the false advertising class action cases food and beverage makers face today in California and other federal courts, and provides food and beverage makers with insights on legal developments and strategies.


Chris is assisted in this blog from time to time by Eric Buetzow, an associate at Zelle Hofmann whose practice focuses on complex litigation, primarily in antitrust, unfair competition, and consumer protection matters.


Posts by Chris Micheletti

in Refresh Feb 05, 2013

False Advertising: Skinnygirl Wriggles Free, while Pom and Arizona Beverages Fizzle

The Golden State will continue to be the forum of choice for litigious, health-conscious consumers and their counsel....More
in Refresh Nov 26, 2012

'All Natural' False Advertising Claims' Legal Evolution — Part 3

There is a high bar set for food and beverage companies seeking to dispose of “All Natural” false advertising class actions at the outset of the case....More
in Refresh Oct 01, 2012

'All Natural' False Advertising Claims' Legal Evolution — Part 2

In Dreyer’s, the plaintiff challenged Dreyer’s use of “All Natural Flavors” and “All Natural ice cream” on certain of its ice cream products....More
in Refresh Aug 27, 2012

'All Natural' False Advertising Claims Begin Legal Evolution

Given the slew of recent false advertising claims filed in California federal court challenging the use of “All Natural” on food labeling, it was....More
in Refresh Jun 18, 2012

Pom Wonderful v. Coca-Cola – Reinforcing Defenses to Label Claim Challenges

In general, the “safe harbor doctrine” provides that if statutes or regulations permit certain conduct or address a situation and provide for no....More
in Refresh May 24, 2012

Sometimes, Companies Win False Advertising Lawsuits

Food and beverage makers should not underestimate their ability to defeat false advertising claims challenging subjective label and advertising....More
in Refresh May 03, 2012

False Advertising Class Action Update

The onslaught of health claim-related false advertising lawsuit filings against food and beverage producers continues — particularly in California....More
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