Daniel Lohman CPSA

Strategic Advisor, CMS4CPG
Contact Dan@CMS4CPG.com

Dan Lohman is an expert in the organic and natural CPG industry. With more than 20 years experience and knowledge, he is certified at the highest level of category management proficiency: Certified Professional Strategic Advisor (CPSA).  

Responsible for growing sales and teaching Category Management theory and principals while at Kimberly-Clark, Unilever, and SPINS, Daniel has worked with and supported hundreds of natural and conventional manufacturers, retailers, data providers and brokers. 

Posts by Daniel Lohman CPSA

in Refresh Jan 25, 2013

Four Ways to Fuel Organic Growth

Traditional CPG companies should not have the largest voice in marketing and merchandising natural and organic products....More
in Refresh Dec 18, 2012

Natural/Organic Sales Strategies for 2013

The retailers that adopt a solid plan and commit to satisfying the natural consumer’s needs will position themselves to grow sustainable sales....More
in Refresh Nov 09, 2012

Exposing Wal-Mart's Achilles Heel

Wal-Mart’s Achilles heel is that they lack the flexibility to compete head-to-head with retailers that focus on the shopping experience....More
in Refresh Oct 25, 2012

Integrated Versus Segregated Natural

Some retailers choose product assortments that feature a few select brands, while others choose product assortments that address the needs and wants....More
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