David Orgel

Executive Director, Content & User Engagement, Supermarket News

David Orgel is executive director, content & user engagement, of Supermarket News (SN) and its website, SupermarketNews.com. Orgel delivers his opinions on industry trends through a bi-weekly column in Supermarket News. He has previously held editorial positions with other publications covering the business of retailing, including those focused on membership warehouse clubs, outlet stores, and department and specialty stores. He is a board member of the industry’s anti-hunger organization Food for All and a member of the Editorial Committee of American Business Media.

Posts by David Orgel

in Viewpoints May 25, 2009

Quality Trumps Quantity in New Product Releases

Recessions aren't usually good times for new product launches. Sure enough, in this downturn consumers have been sticking to familiar products on....More
in Viewpoints May 18, 2009

Signs That Supermarket Value Message Is Working

It wasn't the kind of article you'd normally see in a store circular, certainly not from Trader Joe's. In that retailer's most recent Fearless Flyer,....More
in Viewpoints May 11, 2009

Flu Scare Provides Retail Lessons, Opportunities

As it turned out, the 2009 H1N1 Flu didn't become the horrific pandemic many feared. But that won't be the only thing to remember about the scare....More
in Viewpoints May 04, 2009

FutureConnect Put on Hold, but Theme Resonates

It's hard to predict the future. That's why no one could forecast that Future-Connect, the long-awaited event from Food Marketing Institute scheduled....More
in Viewpoints Apr 27, 2009

Santa or Scrooge? Reputations Shaped by Recession

Consider it part marketing, part empathy. Supermarkets are trying to show their recession-friendly side to consumers....More
in Viewpoints Apr 20, 2009

Why C-Word Still Lives at Retail, Despite R-Word

You'd think the C-word, convenience, has no place in this recession. Convenience items and convenience stores are typically viewed as more expensive....More
in Viewpoints Apr 13, 2009

Touching All the Bases in Today's Media Campaigns

A recent flood of innovative food industry promotions has rewritten the book on how to conduct campaigns through the media. Actually, there's no....More
in Viewpoints Apr 06, 2009

Ahold's PL Message Forces Choices on Brands

Ahold USA is sometimes known for taking a carrot-and-stick approach in dealing with brands. It holds out the promise of growth to suppliers who meet....More
in Viewpoints Mar 30, 2009

Has Wal-Mart Found Better Neighborhood Markets?

When Wal-Mart's Neighborhood Market was launched in the late 1990s, some observers predicted big problems for supermarkets from this 40,000-square-....More
in Viewpoints Mar 23, 2009

Stars Aligned for Food Safety Progress in Washington

The food safety train is finally moving in Washington. A flurry of developments this month has created optimism that real progress is within reach....More
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