Jeff Weidauer

vice president of marketing and strategy, Vestcom International

Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions.

Posts by Jeff Weidauer

in Refresh Feb 19, 2013

How Vitamins Can Improve Your Store’s Health

When the vitamin shopper has vitamins and mineral supplements (VMS) in her basket, she spends nearly $15 on VMS alone....More
in Refresh Jan 09, 2013

Supermarkets Can Recapture Market Share

Food stores have a unique opportunity to change the conversation and take back ownership of selling food from all the wanna-be players out there....More
in Refresh Nov 26, 2012

The GMO Lightning Rod

It’s time to understand that, like it or not, a law akin to Prop 37 will pass somewhere — and soon....More
in Refresh Oct 19, 2012

Can There Ever Be a Reliable Food Label?

Many consumers no longer trust the manufacturers to tell them the truth....More
in Refresh Sep 11, 2012

Will Millennials Really Change the Game?

If the Millennial generation really wants to make a positive impact on society, becoming the “healthful generation” is a great place to start....More
in Refresh Jul 26, 2012

Schlepping for Health

There are many ways food retailers can provide relevant, timely and accurate information to their shoppers who appear to be in a more receptive mode....More
in Refresh Jun 22, 2012

Organics and a Different Kind of Sustainability

There’s no doubt that consumers are looking for lower prices on everything, but lowering prices only serves to commoditize the product in question....More
in Refresh May 03, 2012

The Unnatural?

Kashi cereal recently made the news when a Rhode Island grocer pulled the product off his shelves after he learned that it didn’t live up to the “....More
in Refresh Apr 16, 2012

Building a Successful Nutrition Information Program

Food has been a topic in the news lately, ranging from “pink slime” to crushed beetles to red meat’s role in early death....More
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