Jeff Wells

Reporter, Supermarket News

Jeff Wells is a reporter with Supermarket News, covering health and wellness issues for the magazine's quarterly Whole Health supplement. Jeff previously worked for consumer magazines and has written for various publications and websites. He does most of his shopping at Whole Foods and the corner bodega, but he can’t go too long without making the pilgrimage to Costco.

Posts by Jeff Wells

in Refresh Jan 05, 2012

The Rap on MyPlate

To some people, MyPlate is downright inspirational. To supermarkets, it’s becoming a helpful marketing tool....More
in Refresh Dec 30, 2011

Organic Integrity in the New Year

I came across a headline the other day that asked a rather obscure yet ominous question: “Certified organic a ‘thing of the past’ in Mississippi?”....More
in Refresh Dec 28, 2011

A Healthier Way to Check Out

Retailers have made headlines lately for agreeing to place their stores in food deserts, but there's another area void of healthy foods that might....More
in Refresh Dec 19, 2011

Senate Holds Hearing on GE Salmon

There are numerous concerns swimming around the AquaAdvantage salmon, a genetically modified fish that could become the first ever GE protein to....More
in Refresh Dec 19, 2011

How Dorothy Lane Does Gluten Free

As demand for gluten-free products continues to defy market projections and the lingering concern that it’s all one big financial bubble, food....More
in Refresh Dec 19, 2011

Study: Shallow Claims for Farmed Seafood

Consumers have always liked farm-raised seafood for its price, but lately they’ve been asking questions about its environmental impact. Eco standards....More
in Refresh Dec 02, 2011

Annie’s Adorable IPO

As natural and organic foods continue to accelerate out of the recession, investment interest is heating up. Whole Foods, Hain Celestial and United....More
in Refresh Nov 22, 2011

Animal Welfare Means Breaking a Few Eggs

Here’s something we wouldn’t have seen five years ago: A major egg supplier kicked to the curb by two of its biggest clients over animal cruelty....More
in Refresh Nov 15, 2011

Safeway Stumps for Open Nature

Supermarkets have worked hard over the past couple years to craft private label offerings that can rival national brands. They’ve had remarkable....More
in Refresh Nov 14, 2011

Local Foods Shoot Up to $7 Billion

Trends come and go in the supermarket industry, but one that seems to have dug in for the long haul is locally grown food. A new report from the U.S....More
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