Kim Greenfeld

Founder, Campo Verde Solutions

Kim Greenfeld is founder of Campo Verde Solutions, a Needham, Mass.-based consulting firm to the organic and natural food industry, with a primary focus on private label programs. Kim is also a former retailer, having spent more than 20 years at companies such as Trader Joe’s and Whole Foods Markets. As the Coordinator of Buying at Trader Joe’s, she opened Trader Joe’s East resourcing all perishable items from local East Coast vendors. At Whole Foods, she introduced nearly 1000 items in a four- year period to help Whole Foods expand its natural and organic private label set into unique, value-added items. Kim is a dedicated “foodie” who makes food her work and her hobby!

Posts by Kim Greenfeld

in Refresh Feb 28, 2013

What Makes Greek Yogurt “Greek”?

It's only a matter of time before label claims need to be substantiated by an official standard of identity outlining just what Greek yogurt is....More
in Refresh Jan 14, 2013


A manufacturer basically completely disrespected the buyer by being a bad listener and rudely dictating to the buyer how the business should be....More
in Refresh Dec 03, 2012

Made in China: A Store Tour

The Westerner in me preferred the higher-end Whole Foods-like stores, Taste and Ole, which were clean, bright, well merchandized and a feast for the....More
in Refresh Nov 06, 2012

Keeping Up with Energy Drinks

Energy drinks rose in popularity seemingly out of nowhere, but once they did they were easy to spot....More
in Refresh Sep 14, 2012

Audits a Private Label Priority

If you are a retailer focused on promoting your brand, then please be sure to ask your manufacturers to provide you with the appropriate third-party....More
in Refresh Aug 13, 2012

The Metamorphosis of Hummus

It was not all that long ago that hummus was a simple, earthy spread enjoyed with pita....More
in Refresh Jul 13, 2012

Baobab on the Rise

Often referred to as the “Tree of Life,” the baobab is Africa’s best-known tree....More
in Refresh Apr 30, 2012

The Food-Family-Holiday Connection

Even though I work in this wacky world of food, it is the one thing that brings us all together....More
in Refresh Mar 26, 2012

Diving Into Omega-3 Health

Omega-3 fatty acids are considered “essential” because our bodies cannot synthesize them alone, yet they are vital to the stimulation of good health....More
in Refresh Feb 27, 2012

Think (and Drink) Green

With a little research and taste testing, I discovered that the healthy drink market is flooded with “green” entrants....More
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