Kim Greenfeld

Founder, Campo Verde Solutions

Kim Greenfeld is founder of Campo Verde Solutions, a Needham, Mass.-based consulting firm to the organic and natural food industry, with a primary focus on private label programs. Kim is also a former retailer, having spent more than 20 years at companies such as Trader Joe’s and Whole Foods Markets. As the Coordinator of Buying at Trader Joe’s, she opened Trader Joe’s East resourcing all perishable items from local East Coast vendors. At Whole Foods, she introduced nearly 1000 items in a four- year period to help Whole Foods expand its natural and organic private label set into unique, value-added items. Kim is a dedicated “foodie” who makes food her work and her hobby!

Posts by Kim Greenfeld

in Refresh Jan 23, 2012

My 2012 Fancy Food Show Favorites

As usual, San Francisco’s Moscone Center was the venue for exciting developments in product innovation and packaging....More
in Refresh Oct 03, 2011

The Art and Challenge of Canning

As the first autumn day quickly passes, the urgency to collect the remains of the garden harvest becomes a top priority, particularly in parts of the....More
in Refresh Aug 09, 2011

Featuring the Zucchini with a Supporting Cast

Cooks everywhere are enjoying the fruits (and vegetables!) from their bounties as members of CSA (Community Supported Agriculture) programs. For a....More
in Refresh Jul 08, 2011

The QT on Product Development

My friends often ask me how I go about developing food products for retail, and the long answer is I cook, eat in restaurants, go to greenmarkets,....More
in Refresh May 23, 2011

Whole Foods Market Partners with food52

The buzz everyone in the food world is talking about around the water cooler is the recent collaboration between Whole Foods Market and food52, a....More
in Refresh Apr 25, 2011

Retailers Should Embrace Farmers Markets

The explosive re-emergence of the farmers’ market as part of the American food shopping experience is fast becoming a weekly ritual outing for food....More
in Refresh Mar 08, 2011

GMO-Free Private Label Leads the Pack

On television and radio, in magazines, and now in supermarkets, we are constantly being bombarded with messaging about our health pertaining directly....More
in Refresh Dec 20, 2010

Enjoying Healthy Ingredients in New Ways

Caramelized olives stuffed with roasted almonds or brandied raisins? A tasty fig and olive spread laced with fragrant honey? Sun-dried cherry....More
in Refresh Nov 15, 2010

Supermarkets Keen on Private Label Meals

The Private Label Manufacturing Association show opened this weekend, but the adjoining hotels were a flurry of activity well before that as buyers....More
in Refresh Oct 11, 2010

Getting to the Root of the Product

The trends in the food world are always evolving, but one, in particular, is here to stay: traceability of raw materials. The more savvy retailers....More
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