Kim Greenfeld

Founder , Campo Verde Solutions

Kim Greenfeld is founder of Campo Verde Solutions, a Needham, Mass.-based consulting firm to the organic and natural food industry, with a primary focus on private label programs. Kim is also a former retailer, having spent more than 20 years at companies such as Trader Joe’s and Whole Foods Markets. As the Coordinator of Buying at Trader Joe’s, she opened Trader Joe’s East resourcing all perishable items from local East Coast vendors. At Whole Foods, she introduced nearly 1000 items in a four- year period to help Whole Foods expand its natural and organic private label set into unique, value-added items. Kim is a dedicated “foodie” who makes food her work and her hobby!

Posts by Kim Greenfeld

in Refresh Sep 14, 2010

Nori 101

I just returned from a trip to Korea where I learned more than I’ll ever need to know about the cultivation, harvesting and production of Nori, one....More
in Refresh Aug 16, 2010

Back to School with a Bento Box Lunch

When is a lunchbox not a lunchbox? When it’s a bento box! Time-starved adults usually ask themselves this question at the end of their work day: What....More
in Refresh Jul 26, 2010

All-Natural Cocktail Time

At last month’s Fancy Food Show in NYC, we stumbled upon a booth that is a mixologist’s dream come true. (Before I tell you about it, first let me....More
in Refresh Jun 08, 2010

Food Safety Is Not Optional

As a parent, one of my rules is “Safety First!” This is a simple precaution to take with my kids, and it makes them aware of their surroundings in....More
in Refresh Apr 26, 2010

The Cold Call

It can be frustrating knowing that your future is in another’s hands. This is precisely what happens during the cold call. You pick up the phone,....More
in Refresh Apr 05, 2010

Next-Generation Perishables

In recent years there has been a noticeable surge in the value-added perishable items found around the perimeter of your favorite food store. In the....More
in Refresh Feb 12, 2010

Advances Help Steam Foods Grow

Most of the attention at food shows goes to the fun, “around the plate” foods like chocolates and cheeses, teas and olive oils. “Center of the plate....More
in Refresh Jan 12, 2010

Store Brands and Food Safety

In this Brave New World of bioterrorism, retailers who truly value their own in-house brands are presenting vendors with a Yellow Pages-size stack of....More
in Refresh Dec 15, 2009

The Price is Right? Wrong!

Are you seeing higher prices with every trek to your local market, or is it just me who has noticed prices creeping up over the past year on the “....More
in Refresh Nov 09, 2009

The Other Side of the Desk

For the first 20 plus years of my career, I sat on the “buy side” of the desk. This was where I was able to take the skills I had honed over the....More
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