Kim Greenfeld

Founder, Campo Verde Solutions

Kim Greenfeld is founder of Campo Verde Solutions, a Needham, Mass.-based consulting firm to the organic and natural food industry, with a primary focus on private label programs. Kim is also a former retailer, having spent more than 20 years at companies such as Trader Joe’s and Whole Foods Markets. As the Coordinator of Buying at Trader Joe’s, she opened Trader Joe’s East resourcing all perishable items from local East Coast vendors. At Whole Foods, she introduced nearly 1000 items in a four- year period to help Whole Foods expand its natural and organic private label set into unique, value-added items. Kim is a dedicated “foodie” who makes food her work and her hobby!

Posts by Kim Greenfeld

in Refresh Oct 12, 2009

Private Label as Fashion

Like fashion, food retailing, too, goes through cycles where everything old is new again. Just as we see styles coming back every few decades, food....More
in Refresh Sep 15, 2009

Does Private Label Size Matter?

I often get asked by retailers, “Are we big enough to have a private label program?” The answer is always the same: A resounding “Yes!” Recently, I....More
in Refresh Aug 10, 2009

Temptation Burgers

In days of yore, a trip to the meat counter yielded prime cuts of every variety imaginable. If you needed cooking instructions or suggestions, no....More
in Refresh Jul 14, 2009

Don't Discount the Discounters

These days, consumers are going out of their way to save money. They are doing some serious food shopping at discounters that are not normally among....More
in Refresh Jun 15, 2009

Ethnic Food Reprise

When the economy bottomed out last year, we saw a lot of folks rushing to develop additional comfort foods like pot pies and decadent mac and cheese....More
in Refresh May 12, 2009

Fun Eats in Recessionary Times

Life has never gone by at a faster clip, and yet we are experiencing a return to dining at home due to the economic downturn. This means that this....More
in Refresh Apr 14, 2009

Private Label Power

In this new age of the economic malaise, customers are jumping on the private label bandwagon. In-house brands, previously considered inferior as....More
in Refresh Mar 16, 2009

Improving Kids Meals

Just when I thought it was virtually impossible that any new categories could emerge to dazzle our senses and force us to open our wallets, healthier....More
in Refresh Feb 10, 2009

A Healthy Valentine

The Aztecs believed that cocoa was the elixir of the gods and I must say that I wholeheartedly agree with them. My love of chocolate was a big reason....More
in Refresh Jan 13, 2009

Fact-finding at the Factory

Often we go through life taking certain things for granted just because it’s something we’ve always been told. This was the case for me with “....More
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