Liz Webber

Senior Digital Manager, Supermarket News

Liz Webber is Senior Digital Manager at Supermarket News. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. She joined SN in August 2012.

Posts by Liz Webber

in SN Social Mar 08, 2016

Seafood Expo 2016: Distributor helps make seafood a differentiator at Giant Eagle

Sean Sullivan, VP at seafood importer and distributor Euro USA, detailed how he and his company have helped build Giant Eagle’s seafood program....More
in SN Social Mar 07, 2016

Seafood Expo 2016: 3 steps for becoming a 'purposeful brand'

Today’s consumers — particularly younger generations like Millennials — are increasingly looking for brands with a message, especially in the food....More
in SN Social Feb 24, 2016

Meat Conference 2016: Meat shifts from center of plate to ingredient

Consumers are preparing and eating more meals at home even as the economy improves, but meat consumption has not kept pace with the trend, according....More
in SN Social Feb 22, 2016

Meat Conference 2016: Recent beef woes changed the retail meat case

The record high prices of beef over the past few years had a major impact on the make-up of the retail meat case, according to a new study from....More
in SN Social Feb 22, 2016

Meat Conference 2016: Don’t call it 'ethnic'

Given changes in demographics and consumer tastes, retailers should think of multicultural cuisines in a much more nuanced way, according to a....More
in SN Social Feb 21, 2016

Meat Conference 2016: Make cuts work for you

Retailers need to have different strategies for how they sell different cuts of meat depending on which consumer is most likely to buy that cut,....More
in SN Social Oct 26, 2015

PMA 2015: Understanding why consumers make shopping decisions

Consumers can be broken down into five basic types, each with their own motivations for why they buy the things that they buy. Retailers can target....More
in SN Social Oct 23, 2015

PMA 2015: FNV partners with celebrities to market produce

The Eat Brighter campaign to use Sesame Street characters to make produce more appealing to young children has been a huge success so far, but....More
in Viewpoints Jul 24, 2015

Time to rethink the produce department?

The thing about produce departments is, they kind of all look the same....More
in SN Social Jul 17, 2015

5 facts from Kroger's latest Sustainability Report

Kroger's annual report highlighted impressive progress on sustainability while also revealing a few facts about the company as a whole....More
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