Matthew Reynolds is managing editor of Modern Baking and Baking Management magazines, and serves as e-media editor for the baking group. Matt joined the team in 2006.

Posts by Matthew Reynolds

in Total Access Jun 07, 2010

Harry Balzer: Your retail store is a foodservice center

The mainstream media mantra with regards to food during the recent recession has been that consumers tend to eat out less and cook their own food....More
in Total Access Jun 06, 2010

Posted from my Blackberry?

The first few hours of the 2010 Dairy-Deli-Bake expo in Houston are in the book, and an initial impression is the arrival of the smart phone as....More
in Total Access Jun 02, 2010

Get Ready for IDDBA 2010

With presidential speakers, celebrity chefs and thousands of attendees, there’s a reason the International Dairy-Deli-Bakery Association’s (IDDBA)....More
in Total Access Mar 12, 2010

Consumer segmentation: Health and wellness segment

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different....More
in Total Access Mar 11, 2010

Healthful Baking Trends: Simple sells

If 2009 was about inexpensive, 2010 is about simple. If consumers can’t pronounce the ingredient, they don’t want it. Instead, they are looking for....More
in Total Access Mar 11, 2010

Good crowd on hand early for the Healthy Baking Seminar.

The morning has been active, with most attendees arriving early enough to visit the sponsors' table-top displays. In a few minutes, Katie Martin,....More
in Total Access Jun 09, 2009

Where are you getting your advice?

Over these past few days, I've noticed quite a bit of emphasis on 'solutions.' Suppliers are devoting time and research to develop solutions and....More
in Total Access Jun 08, 2009

A little paranoia is healthy

"Too often, we study a good idea until it becomes a bad idea," says an unnamed supermarket industry exec, which is, of course, just another way to....More
in Total Access Jun 07, 2009

Smash your brand?

A more complete understanding of what inspires people to buy and consume, and how to better trigger such a response, has the potential to alter....More
in Total Access Jun 03, 2009

Lateral thinking in merchandising

Merchandising has come a long way since Carol Christison started planning for IDDBA’s more than 25 years ago, and no where in the show is that more....More
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