Matthew Saline

Founder and CEO, Mambo Sprouts Marketing

Matthew A. Saline is the founder and CEO of Mambo Sprouts Marketing, a large-scale marketing and publishing firm that creates and distributes quarterly newsletters, client-branded newsletters and in-store promotional and direct mail coupon programs. Matthew also runs the company’s research arm MamboTrak, an online survey engine that provides consumer insight. Founded in 1996, Matthew conceived of Mambo Sprouts during a visit to a local natural foods store, when he noticed that there were no in-store promotional programs geared toward the natural/organic consumer. Mambo Sprouts is headquartered in Collingswood, N.J., and can be found at

Posts by Matthew Saline

in Refresh Oct 05, 2009

Organic Food Is The Future of Eating

Even with the bumps in the road (the economy, prices, and the like), organic continues to grow. No surprise there. The NPD Group, a leading market....More
in Refresh Sep 08, 2009

Healthy Lunches Back at School

As kids head back to school, retailers are responding to cost conscious consumers seeking values and savings for healthy kids’ lunchbox and snacks....More
in Refresh Aug 04, 2009

Granola Girl Goes Mainstream

Despite the recession, natural and organic products have gained a firm hold in American households, becoming more mainstream as eating healthy....More
in Refresh Jul 07, 2009

Organic Sticks

It seems organics were finally getting some solid momentum when wham! we are hit with a recession. But just how is the economy affecting organic....More
in Refresh Jun 09, 2009

A Little Birdie Told Me

Do you Twitter? Consider it broadcast instant messaging, or better yet — micro-blogging. Launched in 2006, Twitter ranks right up there with Facebook....More
in Refresh May 05, 2009

Online Coupon Use Looking Healthy

You can’t necessarily see them, but you can really feel their presence. At least, we can here at Mambo Sprouts. What are we talking about? Why,....More
in Refresh Apr 07, 2009

Group Sampling and Co-op Programs

While we know that sampling is critical to brand-building for manufacturers, it’s attractive to retailers as well. Co-op programs are particularly....More
in Refresh Mar 03, 2009

Keep It Sample

With budgets tightening, special promotions are often the first to go, and that means sampling goes too. It’s too bad, really, since sampling is one....More
in Refresh Feb 03, 2009

Marketing Tips for N&O Private Label

If you’re fretting about the national drop in sales of natural and organic items, realize there are options — not only for you on the sales side, but....More
in Refresh Jan 06, 2009

Eating In is In

With the new year, comes new challenges for mainstream retailers I work with. In 2009, one of the things I am urging them to do is to get....More
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