Michael Sansolo is research director of the Coca-Cola Retailing Research Council of North America.

Posts by Michael Sansolo

May 27, 2014

Get creative to engage shoppers with social media

Despite the widespread capabilities of the social web, supermarket shoppers so far seem very limited in how they use any of the platforms for any....More
Sep 17, 2013

Social Web Success: Big Tools for Small Retailers

For independent supermarket operators, today’s times require a social web presence....More
Mar 21, 2013

Social Media’s Internal and External Sides

At its most basic the social web is all about helping social creatures, humans, do what we have always done: Connect, just with technological tools....More
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