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Phil Lempert

Contributing Editor, Supermarket News
Contact plempert@supermarketguru.com

For more than 25 years, Phil Lempert has been an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. He’s identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker and is currently a contributing editor to Supermarket News.

Posts by Phil Lempert

by Phil Lempert in Viewpoints Jun. 2, 2012

Time to Rethink How We View Food Retailing

Times have changed, and grocers should shift their focus from categories to the shopper experience....More
by Phil Lempert in Viewpoints May. 5, 2012

Why New, Innovative Products Are Important

Additional flavors, line extensions define too many “new” products, says Supermarket Guru Phil Lempert in his Viewpoints column this week....More
by Phil Lempert in Viewpoints Mar. 19, 2012

Three Universal Truths for Basic Supermarketing

Huston Smith, one of the world’s foremost scholars and authors on religions throughout the world, simply explains the three basic inescapable human....More
by Phil Lempert in Viewpoints Feb. 20, 2012

Cause Marketing: What Is in Your Store’s DNA?

Last week, at the National Grocers Association Annual Convention, I presented the topline findings from our annual 2012 NGA SupermarketGuru Consumer....More
by Phil Lempert in Viewpoints Jan. 20, 2012

Prepare to Help Before the Next Storm Hits

Most shoppers and supermarket retailers in the New York metro area had never heard of the Teaneck Kosher Supermarket in Teaneck, N.J., until that....More
by Phil Lempert in Viewpoints Dec. 26, 2011

A Food Advertising Resolution for the New Year

No one is arguing that the way we communicate with shoppers is changing at lightning speed. TV, radio and print have been replaced by social and....More
by Phil Lempert in Viewpoints Nov. 21, 2011

Local Food Movement Faces Greater Scrutiny

No supermarket retailer questions the power of local. What started out as a niche movement has ballooned to mainstream produce, meats and even Center....More
by Phil Lempert in Viewpoints Oct. 24, 2011

Children Are Shortchanged by Regulation Debate

October 2011 may well be remembered for still yet higher foods prices; or for some brands and their ad agencies, the time when the House Energy and....More
by Phil Lempert in Viewpoints Sep. 26, 2011

Millennials Sexier but Boomers Still the Prize

At food and beverage conferences these days, there is a lot more discussion about segmenting shoppers which ones are more valuable than others, and....More
by Phil Lempert in Viewpoints Aug. 29, 2011

The End of Summer: It's Too Late to Relax Now

As kids we were trained that the summer was the time to relax, play, renew, refresh and get ready for that grueling back to school September. At best....More
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