Phil Lempert

Contributing Editor, Supermarket News

For more than 25 years, Phil Lempert has been an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. He’s identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker and is currently a contributing editor to Supermarket News.

Posts by Phil Lempert

in Viewpoints Jun 30, 2012

Is Money Really the Answer to Keep Customers?

Throwing money at grocery shoppers to find out more about them doesn’t give retailers an accurate assessment....More
in Viewpoints Jun 02, 2012

Time to Rethink How We View Food Retailing

Times have changed, and grocers should shift their focus from categories to the shopper experience....More
in Viewpoints May 05, 2012

Why New, Innovative Products Are Important

Additional flavors, line extensions define too many “new” products, says Supermarket Guru Phil Lempert in his Viewpoints column this week....More
in Viewpoints Mar 19, 2012

Three Universal Truths for Basic Supermarketing

Huston Smith, one of the world’s foremost scholars and authors on religions throughout the world, simply explains the three basic inescapable human....More
in Viewpoints Feb 20, 2012

Cause Marketing: What Is in Your Store’s DNA?

Last week, at the National Grocers Association Annual Convention, I presented the topline findings from our annual 2012 NGA SupermarketGuru Consumer....More
in Viewpoints Jan 20, 2012

Prepare to Help Before the Next Storm Hits

Most shoppers and supermarket retailers in the New York metro area had never heard of the Teaneck Kosher Supermarket in Teaneck, N.J., until that....More
in Viewpoints Dec 26, 2011

A Food Advertising Resolution for the New Year

No one is arguing that the way we communicate with shoppers is changing at lightning speed. TV, radio and print have been replaced by social and....More
in Viewpoints Nov 21, 2011

Local Food Movement Faces Greater Scrutiny

No supermarket retailer questions the power of local. What started out as a niche movement has ballooned to mainstream produce, meats and even Center....More
in Viewpoints Oct 24, 2011

Children Are Shortchanged by Regulation Debate

October 2011 may well be remembered for still yet higher foods prices; or for some brands and their ad agencies, the time when the House Energy and....More
in Viewpoints Sep 26, 2011

Millennials Sexier but Boomers Still the Prize

At food and beverage conferences these days, there is a lot more discussion about segmenting shoppers which ones are more valuable than others, and....More
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