Ruth Kinzey

Contributor, Supermarket News

Ruth Kinzey, MA, is founder and president of The Kinzey Company ( For the past 30 years, Ruth has helped organizations protect and enhance their reputations through communication strategy development and implementation. Spending a third of her career in grocery retail, she most recently served as Senior Vice President of Communication and Public Affairs for Stop & Shop/Giant-Landover. Ruth possesses experience in corporate social responsibility, consumer affairs, community relations, government affairs, media relations, internal communication and investor relations. Ruth is an author, serves on the College of Charleston’s Communication Advisory Council, and is a guest editorialist for the U.S. Chamber’s Business Civic Leadership Center. The Business Journal carries her monthly column on corporate reputation.

Posts by Ruth Kinzey

in Industry Voices Aug 26, 2014

Always prepare for the worst

Given that crises take a toll on stakeholder relationships, financial success and reputations, what can you do to help minimize the negative impact?....More
in Industry Voices Jul 02, 2014

Cybercrime compromises more than data

What can you do to limit the reputational fallout from a a data security breach?....More
in Industry Voices Apr 22, 2013

Why Wait to Adopt Transparency?

The list is endless as to how this industry leads by its socially and environmentally responsible actions, not because it has to but because it....More
in Refresh Feb 01, 2013

Not Just Flu, but Norovirus Too

As with the flu, it’s a good idea to remind employees to wash and sanitize their hands, as this is one of the most effective ways to avoid getting....More
in Refresh Jan 17, 2013

Marketing the Flu Season

Consider responding to the current flu season by taking a few extra steps to help contain the spread of germs and to make customers happy they are....More
in Refresh Dec 11, 2012

Does Beauty Need More Dates?

While other store department managers must rotate product and carefully monitor “sell by” dates, those responsible for the health and beauty aisle....More
in Refresh Nov 16, 2012

Unilever Gets Green with Customers

Unlike the Field of Dreams principle, shoppers won’t support sustainability just because you do....More
in Refresh Oct 05, 2012

It’s All about Taste

When on vacation, the last thing I think about is eating healthy. It’s not until my return, when faced with the reality of a snug waist band....More
in Refresh Aug 02, 2012

Starting Them Young

The time to instill healthy eating habits and to develop a loyal relational link with the younger generation is now....More
in Refresh May 21, 2012

An Old-Time Remedy With Modern Proof

At the North Carolina Research Campus (NCRC) in Kannapolis, NC, scientists from NC Central and NC A....More
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