Ruth Kinzey

Contributor, Supermarket News

Ruth Kinzey, MA, is founder and president of The Kinzey Company (www.kinzeycompany.com). For the past 30 years, Ruth has helped organizations protect and enhance their reputations through communication strategy development and implementation. Spending a third of her career in grocery retail, she most recently served as Senior Vice President of Communication and Public Affairs for Stop & Shop/Giant-Landover. Ruth possesses experience in corporate social responsibility, consumer affairs, community relations, government affairs, media relations, internal communication and investor relations. Ruth is an author, serves on the College of Charleston’s Communication Advisory Council, and is a guest editorialist for the U.S. Chamber’s Business Civic Leadership Center. The Business Journal carries her monthly column on corporate reputation.

Posts by Ruth Kinzey

in Refresh Feb 06, 2012

The Vitamin D Dilemma

It seems as if we hear more and more these days about vitamin D deficiency in women in the U.S. Turns out, it’s a problem worldwide....More
in Refresh Dec 22, 2011

Follow-through Critical to Wellness Initiatives

Supporting health and wellness programs that focus on reducing childhood obesity and hunger are clearly “the right thing to do.” And, such....More
in Refresh Dec 05, 2011

Beauty Is More Than Skin Deep

While grocers often tout the benefits of produce in conjunction with a healthy lifestyle and weight loss, they also can promote this category’s....More
in Refresh Oct 06, 2011

Healthy Store Halloween Promotions

Rather than distributing candy this Halloween, try providing tasty treats and seasonal fun that support your health and wellness focus. A bowl filled....More
in Refresh Sep 20, 2011

White Produce Passes the Test

When selecting fresh produce, I try to heed the advice I hear from many sources. Look for greens, blues and other bright colors. However, a soon-to-....More
in Refresh Jul 26, 2011

On Marketing Sustainability

It’s clear that supermarkets must do more than simply educate the public on the importance of healthy eating. Long-term, grocery retailers must be....More
in Refresh May 26, 2011

Helping Customers Count Those Calories

The Food and Drug Administration will soon require U.S. chain restaurants to post calorie information on menus. It’s estimated approximately 280,000....More
in Refresh Mar 28, 2011

Missing Out on Workplace Wellness

Grocery chains have responded to customers’ increasing interest in healthy foods by expanding their product offerings, encouraging manufacturers to....More
in Refresh Feb 07, 2011

Supporting Childhood Obesity Initiatives

There is an adage in the public relations world: Children and dogs capture the attention of people and the press. Through my years in the PR arena....More
in Refresh Jan 07, 2011

There Are No Secrets

Much has been said in recent years about business and the need for transparency. Government regulations have become more stringent, based on “bad....More
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