Sean McBride

Founder, DSM Strategic Communications, LLC

Sean McBride, founder of DSM Strategic Communications, LLC, is former EVP of communications and member services at the Grocery Manufacturers Association.

Sean’s Recent activity

A rising tide lifts all boats: Successful approach for winning the clean label challenge

Aug 28, 2015

You don’t need to be a history major to remember Burger King’s “Have it Your Way” television commercial from the 1970s. It was a savvy move by the company to appeal to frustrated McDonald’s customers who found it har...

Time to eradicate politics from flawed Dietary Guidelines process

Mar 19, 2015

On February 20th the 2015 Dietary Guidelines Advisory Committee (DGAC) sent its recommendations for changes to the U.S. Dietary Guidelines for Americans to the Secretaries of Agriculture (USDA) and Health & Human Ser...