Wendy Naughton

Senior Vice President , Ryan Partnership Chicago

Wendy Naughton is senior vice president of Ryan Partnership Chicago, a creative marketing and promotions firm. In this role, she helps lead the shopper marketing discipline with more than 20 years of experience developing and managing programs to build brand awareness, increase sales, capture market share and yield measurable results. Wendy's background encompasses agency, retail, broker, sales force and corporate experience across a broad range of industries, including CPG, retail and food service.

Posts by Wendy Naughton

in Refresh Jul 06, 2012

The Nuttiness of Food Allergies

There are eight major food allergens in the United States — milk, eggs, peanuts, tree nuts, soy, wheat, fish and crustacean shellfish....More
in Refresh May 16, 2012

A Texas Gem

H-E-B has made a commitment to help Texans, who live in the 13th most obese state in the union, lead healthier lives and fresh produce plays a....More
in Refresh Mar 15, 2012

Avoiding the Parent Trap

What I find interesting is the various trend reports and news commentary that claims neither men nor women want to become “their parents.”....More
in Refresh Feb 21, 2012

The Quest for Wellness Continues

What exactly is “wellness?” I have to say I am confused as a shopper....More
in Refresh Jan 17, 2012

Solutions Lead Innovation

Two things recently intrigued me–though different areas of thought, they are both examples of innovation driven by a shopper need vs. what an....More
in Refresh Dec 19, 2011

Idle Sourcing for Eco-cycology

This is the time of year where marketing agencies all ponder what the next year will bring and how we will climb our own individual mountains,....More
in Refresh Nov 18, 2011

Green is Not a Holiday Color

The Wall Street Journal recently published an article regarding analyst concerns over eroding profit margins for merchants like Macys this holiday....More
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