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Building Omni-Channel Success with CPG Product Content

Thursday, September 12, 2013

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From websites and mobile apps, to in-store signage and weekly circulars, CPG brands today have unprecedented opportunity to reach consumers across the path to purchase.

But doing so is no easy task.

The CPG industry faces a growing challenge of creating and distributing the right product content, to the right audiences, via the right channels to satisfy the needs of the always-on, omni-channel consumer.

And the consumer isn’t the only one requesting this information.

Brand owners are being forced to spend increasing amounts of time to satisfy the diverse product content requirements of their retailer customers and internal departments. Their challenge is made more difficult by the internal silos of information in most companies: to create a complete set of images and information for a single product requires coordinating across these silos.

The end result is a costly, inconsistent and fragmented approach to product content that can undermine customer relationships, brand integrity, internal efficiency, and ultimately, omni-channel effectiveness.  

Join us for a webcast on September 12 to hear Consumer Goods Technology moderate a discussion on how CPG manufacturers and retailers can transform product content processes to create a foundation for omni-channel success. 

Discussion topics will include:

  • Trends in the CPG industry fueling product content demand
  • Obstacles in meeting product content requirements quickly, cost-effectively
  • How to streamline product content across the enterprise
  • Best practices for product content distribution
  • How to leverage product content as a key-enabler for omni-channel success

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