Retailers broke with convention and made room for healthful foods in pharmacy and other new places in 2011. Shoppers who waited to have their prescriptions filled were the perfect subjects for lessons on foods that could help manage their specific disease state. Piggly Wiggly Carolina Co. displayed fare with high fiber, low sodium and disease-preventing properties to initiate pharmacist/consumer interaction. Bashas’ reinforced lessons by printing customized food recommendations on ...

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