Coupon redemption grew in 2011 as consumers fulfilled more non-food coupons and offers conveniently presented in-store and at the shelf. But the group that gained notoriety was downright fanatic about these deals. Dubbed extreme couponers and featured on the “Extreme Couponing” reality show on TLC, these savers taught viewers to match manufacturer coupons with items already on sale. One cleverly obtained 150 Butterfinger candy bars for no cost by matching a store sale of two ...

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