PHOENIX — A newly released five-year Center Store study found that lost trips accounted for $23 billion of “lost opportunity” in the grocery channel. The study, unveiled at the Food Marketing Institute Midwinter Executive Conference here, said the industry needs to focus on shopper demand, as opposed to just category management, and leverage the total store, as opposed to just a single department or category. “We must put shopper demand at the front of the process,” said John Lewis, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.