An ecommerce site that began in diapers is growing up. Soap.com, one of the channels in a group of websites operated by Quidsi here and owned by ecommerce giant Amazon.com, last week began offering 10,000 nonperishable grocery products. Company officials told SN last week that the offering would provide additional solutions to a loyal customer base who hooked onto the site when it sold only diapers and baby gear, but has since expanded to household products and dry grocery (soap.com); ...
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