JACKSONVILLE, Fla. — Supermarkets need to find ways to meet the shrinking budgets of young and old shoppers, singles and families, according to the latest iteration of Acosta Sales & Marketing's “The Why Behind the Buy” consumer survey, released today. Despite rising prices, the average American is spending 7% less each month on groceries and $94.60 on a routine trip, compared to $98.70 in 2010. Households earning less than $75,000 are reducing budgets 10% or more, while higher income ...

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