Store-brand beer is on tap in all channels as retailers offer quality brews at below-premium prices
They have catchy names like Port Republic, Buck Range, Game Day and Big Flats 1901. They're made in established breweries, and come in light, ice and other popular varieties. Yes, they certainly have a lot of the same attributes as national brands. But these brews are different: They're retailer-exclusive. Port Republic is a Kroger brand; Buck Range, Supervalu; Game Day, 7-Eleven; and Big Flats 1901, Walgreens. Amidst the struggling economy and rising national-brand beer prices, retailers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.