Sales of big packs are on the upswing as beer drinkers
spend more now to save money later
Value-conscious consumers are increasingly buying large beer packages to save money on a per-unit basis. Sales of 30-packs of subpremium beer generated $332 million in supermarkets for the 52 weeks ending Dec. 28, 2008, a 14.1% growth from the same period in 2007, according to Information Resources Inc., Chicago. And 36-packs of premium beer saw $70.6 million in sales, up 14% from the same period one year ago. The reason larger packs sell well is simple — each bottle or can is cheaper per ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.