Sales of big packs are on the upswing as beer drinkers
spend more now to save money later
Value-conscious consumers are increasingly buying large beer packages to save money on a per-unit basis. Sales of 30-packs of subpremium beer generated $332 million in supermarkets for the 52 weeks ending Dec. 28, 2008, a 14.1% growth from the same period in 2007, according to Information Resources Inc., Chicago. And 36-packs of premium beer saw $70.6 million in sales, up 14% from the same period one year ago. The reason larger packs sell well is simple — each bottle or can is cheaper per ...
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