The 2011 SN Supplier Leadership Award categories and winners, with links to individual profiles
Product Innovation: MARS CHOCOLATE NORTH AMERICA
Packaging Innovation: SEVENTH GENERATION
Cause Marketing: SARA LEE and PROCTER & GAMBLE
New Media Marketing: THE DANNON CO.
POS Merchandising: OCEAN MIST FARMS
Integrated Marketing: DOLE FRESH VEGETABLES
Shopper Insights: CAMPBELL SOUP CO.
Sustainability: PROCTER & GAMBLE
Unsaleables Reduction: KELLOGG
Collaboration: THE CLOROX CO.
Category Management: KRAFT FOODS
DSD Logistics: PEPSICO
Cost Efficiency: GENERAL MILLS
Food Safety: AINSWORTH PET NUTRITION
Community Outreach: CONAGRA FOODS FOUNDATION
Support for Small Chains/Independents: TYSON FOODS